FAQ
Question: What is adhesive backing?
Similar question: What is the purpose of your product? What are the functions of your adhesive products?
Answer: Currently, the tiles sold in the home decoration market are mainly high-density and low water absorbing full tiles or vitrified tiles. When using ordinary cement mortar or tile adhesive, also known as pre mixed mortar, to lay on the wall, the slurry cannot penetrate into the high-density and high water absorbing tiles. Therefore, a layer of adhesive medium – tile backing adhesive – needs to be applied between the back of the tiles and the cement mortar or pre mixed mortar to ensure a stable and firm bond between the tiles and the cement mortar or pre mixed mortar for a long time, effectively avoiding tile detachment.
Question: What types of adhesive products do you have?
Similar question: How many types of adhesive do you have?
Answer: We have four series of adhesive products. Universal backing adhesive, odorless formaldehyde free backing adhesive, large board specific backing adhesive
Two component adhesive backing, with up to 15 or more segmented packaging categories
Question: How is your adhesive used?
Answer: During construction, on the back of the tiles that have been cleaned of water stains, oil stains, dust, and tile release wax, a short pile roller is used to evenly apply a layer of tile backing adhesive. Then, the tiles coated with backing adhesive are placed flat for about half an hour. When the adhesive film changes from white to transparent, gently press and lift it with your fingers, and you will feel a lot of stickiness. However, when the adhesive film is not lifted by your fingers, it proves that the film has been formed and can be laid with cement mortar or tile adhesive.
Question: How long is the warranty period for your back gel?
Answer: Our product has a shelf life of one year in the packaging can.
Question: How many years does your adhesive back guarantee?
Answer: Using the correct method for tile installation can ensure that tiles do not fall off for more than 20 years.
Question: Do you have any supporting products? Or what other products do you have besides adhesive backing?
Answer: In addition to adhesive products, we also have products related to tile laying, such as bottom treatment, waterproofing, and pre mixed mortar, which are compatible with them.
Question: What are the components of your adhesive backing?
Answer: Our water-based tile adhesive is a single component product that can be applied immediately after opening the can. Do not dilute with water. We are about to launch a two-component adhesive to meet the tile subsidy requirements for heating floors.
Question: Is your backing adhesive a brush and stick type?
Answer: For our adhesive backed products, after painting, the tiles need to be left to stand horizontally for more than 20 minutes. After the adhesive film is formed, cement mortar or tile adhesive can be used to lay the tiles
Question: How much area can you brush with your adhesive backing?
Answer: The theoretical brushing area is 10-12 square meters.
Question: How long have you been making your adhesive products?
Answer: Our Morning Light Coatings Company has a business history of over thirty years. We have various types of interior and exterior wall coatings, as well as base and auxiliary materials. Many products were successfully developed and organized for production and sales by Chengguang. For example, our ceramic tile adhesive products, which have been successfully developed and patented with leading technology, have been sold in China for over 8 years
Question: Where are the best places to make Morning Light adhesive products
Answer: Currently, our adhesive product agents have basically spread throughout the country. At present, the regions with leading sales are the eastern provinces, southeastern provinces, and central provinces, with sales leading other regions
Question: What support do you provide to agents (dealers)
Answer: Provide competitive products, regional protection, exclusive agency commitment, store opening support, promotion activity support, daily business development support, technical services, flexible and flexible sales policy support
Question: How can we make money by representing your products?
Answer: Firstly, we guarantee long-term stability in providing quality assurance products, offering a variety of product categories to meet customers’ product configuration requirements in different sales channels. Simultaneously establishing a sales model with price protection mechanism, promoting customer development and maintaining a professional user system, while gradually establishing a profit stable distribution system. Prerequisite: We need to understand whether the products and services we can provide can meet your expectations for profit, sales volume, or other needs? Simply put, what role do we hope our products can play in your company’s marketing system? Is it a newly added category that meets the needs of the market and customers? Or add new options to existing similar products in the hope of meeting the quality requirements among similar products? Or a demand for profit? Or is it a supplement to sales? For agents, the most important value of a product lies in whether it can meet a commercial need related to daily business operations in the product system operated by the agent, rather than the functionality or value that the product itself can provide.
Question: How much does it cost to be your agent?
Answer: Generally speaking, the general agent of a prefecture level city needs to invest 50000 yuan in working capital to meet the needs of channel members for stocking and daily sales safety stock. We encourage customers to purchase frequently and sell quickly, using minimal working capital to achieve maximum turnover efficiency.
Question: How much does it cost to be your agent?
Answer: Generally speaking, the general agent of a prefecture level city needs to invest 50000 yuan in working capital to meet the needs of channel members for stocking and daily sales safety stock. We encourage customers to purchase frequently and sell quickly, using minimal working capital to achieve maximum turnover efficiency.
Question: Are there any task requirements for being your agent?
Answer: We have an annual sales target requirement for our agents, and of course, this target is determined through negotiation with our agents. Generally, we will sign achievable goals with customers to ensure the continuous and stable development and cooperation between us and agents.
Question: If we fail to meet our sales target, will you cancel our agency qualification?
Answer: Generally speaking, we will first communicate with the client about the reasons for not meeting the standards and make targeted improvements, rather than revoking the client’s agency qualification. We will only terminate our cooperation with customers who sell counterfeit goods or violate the company’s relevant market management rules.
Question: What new products or businesses will your company launch in the long run?
Answer: The company’s future strategy will focus on developing its retail business with ceramic tile paving materials and base treatment materials, supplemented by special selling point interior wall decorative coatings and retail exterior wall imitation stone coatings, and establishing a nationwide sales system.
Question: Have you never heard of your brand?
Answer: Actually, back glue was invented by us at Chengguang. We are the pioneers. We have been making back glue for 30 years, mainly used for engineering projects, including Xiong’an. We have also done some projects for both interior and exterior walls. Before building the factory, Loubang asked us to do OEM because we were the first to do so.
Question: Why are you starting retail now?
Answer: We started doing retail in 2014, so that the people could use good products. In fact, we are very strong in Jiangsu, including Xingtai and Tangshan, and the proportion of single backed adhesive is higher than that of Bie Gao.
Question: Is the backing adhesive your patent?
Answer: Adhesive backing is a type of adhesive used in construction and its preparation method. This patent belongs to us, Chengguang, and we have a patent certificate.
Question: Is there no national standard for adhesive backing?
Answer: There is indeed no national standard for adhesive backing, but most manufacturers follow our Chengguang enterprise standard for production. Many adhesive backing companies know about Chengguang.
Question: How to check if the backing adhesive is sticky or not?
Answer: Whether the adhesive is sticky or not depends not on its stickiness, but on its solid content. The critical value of solid content is 53% -55%, which is basically the same at high levels. What we do at Chengguang is 51% -53%, which is the highest solid content on the market. What you see on the market is basically over 40%.
Question: How much does it cost for your adhesive backing?
Answer: The normal opening price is 27 yuan/KG, and there are many packaging options available.
Question: Introduce your packaging?
Answer: There are 5 packs of 4, 5 packs of 5, 10 packs of 5, 10kg, and 20kg. The old packaging does not come with an inner bag, while the new packaging comes with an inner bag. There are more than ten types of packaging that can meet your various channels and prevent problems due to limited packaging. I have a sample paint with me to show you.
Question: Does your price have no advantage?
Answer: The unit price includes a rebate of -6 yuan. It should be said that a 5kg product is a low price of 105 yuan. Moreover, our product has a very large coating area. Normally, a 5kg brush can cover 70-80 square meters without any problem. On the market, the basic coating area is around 50 square meters. If you calculate by square meter, our price is actually very cheap, and the cost-effectiveness is very high.
Question: Is your normal product packaging the same as the sample paint bucket?
Answer: Yes, it’s the same as the sample paint bucket, and our factory products have the strictest ten ring certification for environmental protection testing in China. You see, our company’s spokesperson is our general manager, Mr. Xue. Being able to personally endorse our products is enough to prove that our product quality is very stable.
Question: The key is how much does it cost to look at a bucket now?
Answer: So, we have launched a 4kg product with a low price of 84 yuan. The 4kg product has the same coating area as the 5kg product on the market, but the price advantage is immediately reflected. It’s like buying a car, why do people want to buy Mercedes Benz or BMW? It’s like saying you get what you pay for.
Question: Do you have a warranty?
Answer: Yes, we have a 30-year warranty commitment. As long as there is a problem with hanging bricks due to the quality of the backing adhesive, our manufacturer will definitely be responsible.
Question: Will there be a problem of cross selling?
Answer: You can rest assured that the company has very strict penalties for collusion, and all customers must sign a collusion agreement and strictly follow the agreement.
Question: How much does it cost to be your agent?
Answer: Generally speaking, the general agent of a prefecture level city needs to invest 50000 yuan in working capital to meet the needs of channel members for stocking and daily sales safety stock. We encourage customers to purchase frequently and sell quickly, using minimal working capital to achieve maximum turnover efficiency.
Question: What support do you have for the market?
Answer: For newly opened customers, the first batch should be over 54000 yuan, with support from promotion events, storefront and store construction. I can provide you with a market development plan, and we can discuss it in detail later.
Question: Are there any good places nearby?
Answer: It must be. Xingtai and Tangshan in Hebei have done well. Xingtai purchased nearly 2 million yuan of single back adhesive last year.
Question: How did they do it so well?
Answer: Xingtai started working in 2016 and has established a tile union every year, which is also accumulated. The tile union was established at the end of the previous year and last year, with more than 600 people. This is a way to seize the tile worker channel. Do you have many tile workers? The company can also support your tile union, and someone from the company will come to help you plan. Or are you going through distribution? Or a tile shop? Or a decoration company? The company can help you plan according to your model.
Question: Will the company help new customers with marketing?
Answer: Definitely. For example, if you become our agent and need the company’s assistance, we can organize a centralized operation and gather several sales elites. Based on your existing channels or the channels you want to develop, we can come up with a plan and execute it after you agree.
Question: How do you become your agent?
Answer: Interpret according to the company’s new customer policy.
Question: How to place an order?
Answer: We have our own account for each customer, and Chengguang Company has its own electronic order system, which is very high-tech. Unlike some companies that still place orders by email, you can use your own account to enter the electronic order system, select the product model you want to order, choose the order, and I will also help you complete the order.
Question: How long will it take for the goods to arrive? Does the shipping company pay for it?
Answer: Under normal circumstances, it takes 5-7 days for the goods to arrive. The shipping company has logistics policies, and the current price is 54000 yuan (for adhesive products). The company will reward 4 barrels of 5KG adhesive for purchasing, and 9 barrels of 108000 yuan for purchasing.
Question: How much does it cost to be your agent?
Answer: Generally speaking, the general agent of a prefecture level city needs to invest 50000 yuan in working capital to meet the needs of channel members for stocking and daily sales safety stock. We encourage customers to purchase frequently and sell quickly, using minimal working capital to achieve maximum turnover efficiency.
Question: Which markets are you doing well in?
Answer: Changzhou and its surrounding markets are doing very well, with some well-known brand stores selling Morning Light Adhesive products. Customers have a high recognition of Morning Light Adhesive, which can be said to be a must-have product
Question: Which places in Anhui have distributors?
Answer: There are more than ten distributors in Anhui, distributed in both southern and northern Anhui. Among them, the county-level Guangde City only has an annual sales volume of over 500000 yuan for adhesive, which has grown into the highest selling and influential adhesive brand in the local area
Problem: Your product prices are too high
Answer: As the first brand in the industry, Morning Light Adhesive has always put quality first. So far, the solid content still insists on reaching over 53%. At the same time, professional customers generally feedback that the coating area of Morning Light Adhesive is over 65 square meters/5kg, which is much larger than other brands. After comprehensive calculation, the unit cost is not high
Question: Do you have image store support?
Answer: Yes, the company supports dealers in creating brand image
Question: Why is a rebate of 6 yuan/KG deducted for adhesive products?
Answer: The company has no intention of deducting rebates from distributors, but mainly considers maintaining the interests of the majority of distributors. If there are no cases of counterfeit goods, the next batch of orders can be taken out
Question: Do you have any other paving products in your company?
Answer: Yes, and the paving system is strong. The base treatment products and tile adhesives are all matched. In addition to water-based single component adhesives, two-component adhesives and thick paste adhesives can meet the needs of different scenarios
Question: How long has your company been doing it?
Answer: Our company has been doing it for more than 30 years and has always insisted on innovation. We have developed many products that are the first in their respective fields, such as adhesive backing
Problem: Your brand is not well-known here, making it difficult to do business
Answer: Brand awareness is built step by step, every one is the same. Operating the Morning Light brand, distributors generally have considerable profits. If you are interested in cooperation here, we can further explore
Question: How to promote market development?
Answer: Each dealer has their own advantages, and we can tailor solutions based on your segmented channel advantages to quickly enter the market
Question: Which channel does your product have an advantage in?
Answer: Chenguang back adhesive product awesome, with low unit cost, is very suitable for professional users, such as decoration companies, contractors, and bricklayers
Problem: Your product is sold online at a low price, making it difficult for the master to advance
Answer: The company has not authorized any distributors to sell online and has punished individual distributors for improper behavior. There are many types of packaging for Morning Light adhesive products, and we can also consider packaging with different options
Question: What products does Jiangsu Chenguang Coatings Co., Ltd. mainly sell?
Answer: Chengguang Group is a national high-tech enterprise and diversified group company. With a strong team of doctors, it has researched and invented numerous cutting-edge coating technologies, creating more than 30 national firsts. Independently produced: nearly a hundred varieties of energy-saving and environmentally friendly coatings, including “Morning Light” brand inorganic universal ceramic water paint, intelligent dimming glass (film), CPX ultra-thin waterproof coating, water in sand colorful stone coating, real stone coating, water-based ceramic tile adhesive, external wall insulation/CHG building energy-saving coating system (insulation type) reflective heat insulation coating, nano transparent heat insulation coating, road decoration coating, clean odor antibacterial interior latex paint, etc.
Question: Do Chengguang Company have any other supporting products for its base and auxiliary materials besides adhesive backing?
Answer: The base and auxiliary material series (single and double component backing adhesive, tile adhesive, waterproof, wall and floor fixing, sand fixing treasure, mortar adhesive, etc.) has a complete product line to meet the integrity of tile laying.
Question: When was Jiangsu Chenguang Coatings Co., Ltd. established?
Answer: Jiangsu Chenguang Coatings Co., Ltd. was established in 1998. It has been 35 years and is currently one of the few old factories in the industry.
Question: What is the main way in which Jiangsu Chenguang Coatings Co., Ltd. has survived until now?
Answer: The company’s main business is the production and sales of various types of coatings. The company is committed to providing customers with high-quality, environmentally friendly, and cost-effective coating products and solutions to meet their needs. Find the right positioning in the direction, make breakthroughs in innovation, and put in a lot of effort in quality.
Question: What are the advantages of your company’s adhesive compared to adhesive on the market?
answer:
- First of its kind, the water-based liquid ceramic tile adhesive is a primary product pioneered by Chengguang.
2- High performance, high solid content products, low viscosity products (solid content>51%) - Safe and environmentally friendly, with the Shihuan logo
Safety, environmental protection, and health.
4- High cost-effectiveness, super strong adhesion, super durability, and super aging resistance. - The brushing area is large. Theoretically, the brushing area per kilogram is 1kg/12 square meters. After market verification, the actual brushing area can reach 1kg/16 square meters or more.
Question: What issues should be paid attention to during adhesive construction?
Answer: Our company has a technical disclosure document for the use of single and double component ceramic tile adhesive series products.
Question: Why choose to cooperate with Chengguang Coatings Co., Ltd?
Answer: The old factory is guaranteed, with complete product quality assurance and customer service capabilities. There is also a comprehensive coating solution, which perfectly solves various difficult problems related to coatings. Quality+service=achieving a win-win situation with customers.
Question: How much capital do you need to invest to become your agent?
Answer: Generally speaking, the general agent of a prefecture level city needs to invest 50000 yuan in working capital to meet the needs of channel members for stocking and daily sales safety stock. We encourage customers to purchase frequently and sell quickly, using minimal working capital to achieve maximum turnover efficiency.
Question: What are the supports for cooperating with the company?
Answer: The company has account opening standards for new customers, and the first payment standard for opening an account must be over 50000 yuan per transaction,
The promotion will support 3000 yuan, and if the total sales increase after the first order is greater than 50000 yuan, an additional promotion fee of 3000 yuan will be supported. The first order promotion will be 1 yuan/kg, and the product will be gifted 3000 yuan (including store materials) to the Morning Light specialty store along with the order
Question: What are the guarantees for cooperating with your company?
Answer: The company will sign three agreements with customers (dealer agreement, dealer sales confirmation, dealer market management rules) to protect customer rights, safeguard customer sales areas, and address issues such as counterfeit goods.
Question: Does your company have adhesive paste to meet market demand?
Answer: Our company’s paste adhesive is currently preparing for listing and will be fully launched in about a month.
Question: Do you have any promotional activities for your products?
Answer: Our backing adhesive is given to customers in the form of rebates, and there will be one or two promotional activities per year. Other base and auxiliary material products will apply for promotional prices based on orders.
Question: Can the company distribute goods? Give credit terms?
Answer: We are unable to provide the goods for distribution, and production will only begin once the payment is received by the company. After a long period of cooperation, we can negotiate with the company to provide a credit term.
Question: How can the company help expand the distribution channels of adhesive after cooperation?
Answer: You can introduce the characteristics and advantages of our product based on its main advantages. For example, it is an environmentally friendly product that adopts international advanced technology, uses high-purity and high-quality raw materials combined with advanced production and processing technology, and adds various environmentally friendly additives. It is exquisitely made, with the characteristics of faster creation of natural and pure space, lower odor, and better environmental protection. At the same time, our product has a strong bonding effect, a wide range of applications, low cost, and convenient construction. Ceramic tiles do not need to be soaked in water, are water-resistant, alkali resistant, and aging resistant, which can solve long-term problems such as tile peeling and wall hollowing.
Question: How long is the shelf life of the product? Does the product have a refund or exchange policy?
Answer: The shelf life of adhesive products is one year. In theory, they cannot be returned or exchanged without any quality problems. However, if you still find it difficult to sell after trying, the company will consider whether it can help you sell some products or replace them with new certificates.
Question: Does your company have any additional fees for its products or services?
Answer: There are no additional fees.
Question: Do your company’s products come with free shipping?
Answer: Our adhesive products can apply for freight verification with the company when the purchase quantity reaches a certain level. For other products with promotions or special offers, we cannot promise to have freight verification.
Question: Is the price of your adhesive sold randomly online?
Answer: Our Tmall flagship store has relatively high prices, while other online prices are considered as counterfeit goods. If such incidents occur, the company will punish the counterfeiters. (According to the dealer market management rules)
Question: Does your company provide specialized training for store employees and bricklayers?
Answer: The company holds training sessions for bricklayers from time to time. If you are interested, you can have your bricklayers come to our company for training courses. The employee training company can have dedicated personnel come to your store for professional training on products.
Question: Does the company do any promotion or advertising for its products?
Answer: Our company has already put advertisements on We Media (Tiktok, Toutiao). If you can tell us the numbers of your customers, friends, and bricklayers, you can put them accurately. There are few advertisements in the market for the time being, but we can give corresponding support in the form of billboards.